The Laurens

We rebuild your sales call, then put a personal AI sales coach in your corner.

Half of it’s the sales work: the questions, the pitch, the price, the pushback. The other half is an AI sales coach trained on your offer, your buyer and your real call recordings, so you’re never prepping or debriefing a call alone again.

Wondering what results our clients actually get?

Client results

Real women. Real calls. Real money closed. Every quote on this page came from a client.

These are business owners who were already good at what they do. What changed was the sales call. Scroll, or jump to the question you want answered.

$118,000closed in 5 weeksMelanie H.

$72,000in clients enrolledErika R.

$45,000biggest sale everAmanda R.

15clients in 3 weeksKeri-Lynne S.

40%jump in closesSarah M.

IF YOU’RE ASKING

“Will this actually make me money?”

Documented revenue our clients closed after rebuilding their sales call.

$118,000 closed in five weeks

$118,000closed in 5 weeks, at premium prices

I wouldn’t have closed 1 sale, let alone my biggest sale yet ($68,000), without the training. I knew the questions to ask to get to what she was really saying, and when I suggested that her heart was really set on a legacy book, the client decided to do both.

That unequivocally would not have taken place if I was still showing up like before. And yes, two closes in like 5 weeks. $118,000. At a premium price, not people nickel and diming me as a “service provider.”

Melanie H.Book Writing, Publishing & Promotion

$72,000 enrolled at $18K each

$72,000in high-ticket clients enrolled

I used to hate selling, even when I was a law firm partner. What I love about working with The Laurens is that the way they teach sales and lead generation never feels overwhelming.

Since being in their community, I’ve stopped people-pleasing on sales calls, enrolled $72,000 in high-ticket coaching clients ($18K each), and turned one speaking engagement into 200 new leads.

ERErika R.Executive Legal Advisor

$45,000 sale with zero objections

$45,000biggest sale in her business

It’s honestly completely transformed my entire sales process and my level of confidence. I was terrified before every sales call and now I’m actually kind of excited.

I just had one of the biggest sales in my business: a $45,000 project. It was the shortest, easiest sales cycle and close. There were no objections. I dropped the price, and it’s like the first time no one’s ever blinked at my price. It’s insane!

Amanda R.Fashion Consultant

40% more closes, an extra $16,000

+$16,000in one month, from a 40% jump in closes

I don’t think I have ever been so committed to a course, turned up and done the results. I saw 40% improvement in closes over 10 calls last month (that’s an extra $16,000).

I have done loads of sales coaching and this was on a different level to everything else! I loved the structure, the clear instructions and the accountability sheet. Not doing the work was not an option. The value I received far exceeded the price.

SMSarah M.Physiotherapist

Sales up 35% this year

35%increase in sales year over year

Oh my gosh, so much has shifted. I don’t feel like I’m just floundering out there. I was just looking at Stripe and it said my sales are up 35% this year. Nothing in my life is the same.

SSStacey S.Neuro-Identity Coach & Author

Closed a $10K sale the same day

$10,000closed hours after her session

BTW I closed the sale today right after our session! Cha-ching, $10K sale!

Kathy G.Founder, Virtual Expert® Method

IF YOU’RE ASKING

“Will anyone actually pay my higher price?”

What happens when our clients say a bigger number out loud.

Raised her price with every client

Every clientpriced higher than the one before

I honestly can’t believe the change, and how much I’ve learned. I have now had 5 clients, and one of them was just a 1x strategy session that has turned into a 3 month coaching program.

The main thing is that I have increased my price with EVERY client that I have got since I started. I was only charging VA rates, or had no clients at all, when we met.

Suze L.AI Consultant & Business Strategist

Quoted 20% higher, got the green light

20% higherfee than her previous coaching client

She was absolutely thrilled with the candidate that I found for her, loved how easy I was to work with, and really believed in my process. She came to the call with the green light for us to advance to the next stage, the 90 day leadership coaching program.

The fee that I quoted her for the program was 20% higher than my previous coaching client. That is a direct result of our work here. Thank you for that confidence boost.

Tricia S.Executive Team Leadership Advisor

$3,997 said without flinching

$3,997sold before enrollment even opened

Before, I wasn’t able to clearly define what the program was without rambling, and I was a little nervous about saying the price. The bridge framework and your AI tool helped me talk about it in the wild without rambling, and know that my offer is actually underpriced.

I just signed the first member for my new program, and it’s not even officially open for enrollment yet. A networking call turned into a sale because of your Sales In The Wild training. She asked what it was about. I told her, concisely. Then she asked how much. I told her $3,997 (without flinching) and she said, “Sign me up!”

Phyllis W.AI Business Strategist

Objections gone, close rate climbing

Objections goneand a close rate that stayed up

It changed my entire price model to be of better service, and my close rate has shot up. Objections are gone because I’ve so dialed in on my impact with confidence that people are like “I’ll make it work.” I had moments of that before. Now it’s super consistent.

GJGabby J.Boudoir Photographer

Priced higher, client said yes today

This is brilliant! I used your idea to go back through each day’s chat, and it helped me prep the next day’s content and refine my pitch.

I also used the pricing prompt you shared and created an offer at the amount it suggested. I was definitely uncomfortable, but I forged ahead, and the client said yes today!

LSLisa S.Expert Parenting Coach

Seen enough to want your own version of this?

There’s also more proof below.

Book a Sales Breakthrough Call

IF YOU’RE ASKING

“I’ve done sales training before. Why is this different?”

From people who had already spent the money and done the programs.

$100,000 in training, this one worked

$100,000spent on sales training before this

I’ve taken a lot of sales training before, over years. Probably $100,000 worth. I have really invested in this and I wasn’t getting any better. Just a whole lot of tactics that didn’t work for me.

And yours was the thing that made the difference. I’m not afraid of it anymore.

Kathy G.Founder, Virtual Expert® Method

15 new clients in three weeks & $70K Month

15 clientssigned in 3 weeks

They over delivered in a way that I was like, wow. Mic drop. 15 clients in 3 weeks and my highest revenue month ever $70,000.

They went into my Read AI and studied all the calls. They did all the work. And then they came back and said, “These are the tweaks that we want you to make.” I’m just loving every second of it, because I’ve made a lot of really good changes to my sales process and it’s all working.

Keri-Lynne S.Exit Package Negotiator for C-Suite Executives

1:1 Private Sales Partnership

Read Keri-Lynne’s Full Case Study

Biggest client in 20 years: $25,000

$25,000highest paying client of her career

What changed

After using the Quantum AI Tool, Maya enrolled her highest paying client ever at $25,000, after more than 20 years in business.

MNMaya N.Executive Advisor

A decade of programs, nothing compared

I’ve been through many, many programs in my decade as an entrepreneur. I spent an enormous amount of money on one-on-one coaching last year, and felt like I got dropped off at the curb.

This experience was way up there. I didn’t just learn sales. I learned client service. You treated every single person individually.

BABarbara A.Advisor to Established Founders

IF YOU’RE ASKING

“Is the AI sales coach real, or is it a gimmick?”

Every client gets a personal AI sales coach trained on their offer, their buyer and their actual call recordings. Here’s what it does on a live deal.

$27,500 project won on the follow-up

$27,500project won after a call she thought she blew

I had a big website project proposal out in response to an RFP, not my usual project type, just prior to joining the Sales Call Makeover. They asked me for a proposal review meeting with the executive director and website committee, and even though I prepped, I did not do as well as I could have on that call. I was nervous!

BUT, I used the Sales Coach Gem to help me write a great follow-up email that I felt super confident about. A few weeks went by, the director sent another question, and I used the Sales Coach to make sure I sent a great response. And… THEY OFFERED ME THE PROJECT!

CCChristi C.Branding & Messaging Expert

Signed the engineering firm after a debrief

I’ve been talking to my Sales Coach Gem nonstop. I just signed a client with an engineering firm. I put the transcript in and asked, “What did I miss?” It definitely helped me land it, so I’m very grateful.

SESophia E.Fractional Chief Data & Analytics Officer

Script words came out of the client’s mouth

It feels like I’m gaming the system. The exact words from the script popped out of my client’s mouth.

I don’t think I would’ve felt so confident and hopeful about getting the project without the Gem’s support, so thank you!

JRJaime R.CEO, Arizona LeadingAge

The follow-up email that cracked it open

I just used the Sales Coach to debrief two calls I had with a prospect, and then collaborated with it on an email follow-up. I decided to trust Coach, tweaked the draft, and just sent it to my potential client.

I feel really good about it, especially after today’s call when you said it’s our job to create the clarity for our clients to say yes to us. That was what got me over the hurdle. Boom! Mind cracked wide open!

HCHeather C.AI Advisory & Branding Strategist

It found the stakes she had missed

I just went through the Empathy Interview and wow, it’s amazing how deep Claude goes! What came up for me is an understanding of the true stakes she is facing.

JSJen S.Executive Career Coach

Your sales call, rebuilt, with a coach in your corner.

We’ll look at what is actually happening on your calls and tell you what we would change.

Book a Sales Breakthrough Call

IF YOU’RE ASKING

“What happens when they push back on me?”

The moment most calls fall apart is the moment our clients learned to stay in.

Now she welcomes the objections

What changed

She shifted from dancing around the edges to courageously walking straight into the heart of the matter. Now she welcomes objections and stands firmly in her service.

Thank you Lauren and Lauren for showing up so powerfully for all of us. This training has been beyond my expectations. Hearing you speak about my growth gave me chills, and yes, tears too.

Working with you has been one of the most positive and impactful experiences for my business and for me personally.

SSStacey S.Certified Speaking Professional & Board Advisor

Beat 4 other coaches she interviewed

Beat 4other coaches the client had interviewed

Just signed my 1st client with this amazing process. I even felt confident enough to raise my prices. New client interviewed 4 other coaches and came into our follow up ready to sign up. It felt amazing!

She said she’d met with 3 other coaches previously and was not impressed. I kept my cool, stuck to the script, and it went so well.

CECarolyn E.Mindset Coach

First sale with the script, easy yes

Just popping in to say that I closed my first sale using the script as my framework. Woohoo! It was an easy yes for them, and we closed the call with such a positive vibe. We’re all so excited to move forward.

ESErika S.Branding & AI Strategist

From hesitant to stopping the bleeding

What changed

She went from feeling hesitant about the money conversation to realizing her job is to stop the bleeding. She reframed compassion as guiding people through the tension instead of rescuing them from it.

LLLori L.Career, Job Search & Executive Coach

IF YOU’RE ASKING

“Will selling ever actually feel like me?”

Clarity on what you sell, and a call you stop dreading.

The pitch became her favorite part

What changed

The part of the script she was most scared of was the pitch. She did the opposite of shrinking: she dove in. In that process, the thing she feared the most became the part she now gets most excited about.

Amanda R.Fashion Consultant

The lightbulb moment on her niche

I have been mulling over my coaching niche and my ideal client and I just had a lightbulb moment. The core truth is I want to help female leaders who feel stuck. This just feels so aligned with me now.

TLTeresa L.Executive Coach for Women Leaders

One B2B offer, renewed motivation

What changed

She came in feeling a bit diluted, and the magic moment came through friction. In practice, she had her big aha: she needed to simplify and focus on one B2B offer. That decision brought renewed motivation and clarity.

TMTucker M.Speaker, Attorney, Author, Executive Coach

Most excited about business in years

I have not been this excited about business in a very long time. Your teachings have changed my life and my outlook!

EWElaine W.Keynote Speaker & Emcee

“That was a sexy sales call”

At the end of the call, the client said, “Wow, that was a sexy sales call. I need to take notes from you!”

JDJordan D.Brand Strategist & Creative Director

You’ve seen what happened for them.

The next page of this is yours. Same calls, same offer, different outcome.

Book a Sales Breakthrough Call

We can’t wait to feature your results on this page soon!